The FS & Distribution Management summit would see Red Bull team members from around the world come together in Dubai for 4 packed days of workshops, events and team building exercises, all with a little VIP treatment.
Our job was to create the logo and visual identity for the event along with support assets, such as PowerPoint templates to use at the event, and lanyards for the guests. They stressed how they wanted an F1 theme around the event not only because of the successful Reb Bull F1 team but to express Red Bulls ‘Poll Position’ as the #1 executed & distributed beverage.
My approach for this concept was to take the F1 theme and location of the event and see if there was any correlation between the two. This is shown through the speed lines of the F1 car while also being a nod to the famous Burj Khalifa skyscraper. Our job was to then flesh out the identity with some key ‘hero’ images and supporting graphics. We decided to pull the Burj Khalifa shape out of the logo and use this as a clipping mask for some great F1 imagery provided to us by Red Bull. This acted as the supporting graphics throughout and helped bridge the gaps between the ‘Hero’ images and the logo.
Disclaimer: I do not claim to own the works detailed in this page. Ownership belongs to that of the client under the creation of Sparkloop.