The idea of ‘Crush House’ was to set up 6 TikTok influencers in a physical house for a set amount of time to create content around a certain event taking place. This first season was to be themed around the 2022 Women Euros and would see high-level football and sports TikTok influencers reporting on the games, creating content around the games as well as their time in the house.
Inspired by the Soho Desert House identity and the ‘YouTuber house’ concept, Crush wanted us to create an identity that felt fresh and modern while also acting as a catalyst for the creators to come in and add their personal touch.
Our task was to create a logo lock up, a branding style and supporting graphics that could run across multiple outputs, including social media, and sell decks for potential partners.
The ‘Crush House’ was to be a rolling project that would span over multiple season and have different themes for each. So, our job was to create a brand identity that was not specific to this first season but that could be adapted for seasons to come.
As part of the final outputs, we re-skinned a basic PPT sell deck that was provided to us using the branding style and graphics we adapted from the initial logo creation phase.
The Crush House branding assets including the logo, colour palette and supporting assets
This is a selection of some other routes that were up for consideration.
Since the creation of this suite for Crush they have opted to use this logo and a stripped back version of the identity for an off-shoot company under the Crush umbrella. Crush House is now a new creator studio offering creator-made production and solutions to creative brands. Click here to view the Crush House website.
Disclaimer: I do not claim to own the works detailed in this page. Ownership belongs to that of the client under the creation of Sparkloop.